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2016.09.19

The World’s Largest Classic Men’s Shoe Event: Shoegazing Super Trunk Show 2016

Posted in Feature by Hannes Rebas

The world's greatest public event in classic men's shoes takes place in Stockholm, Sweden, and is organized annually by the talented team behind Shoegazing.se. We went to cover this year's September 10 edition, and it was a true shoe lover's feast.

Visitors examine the offerings of popular Hungarian maker Vass

Visitors examine the offerings of popular Hungarian maker Vass

Inspection of a Vass double monk strap shoe

Inspection of a Vass double monk strap shoe

The Shoegazing Super Trunk Show has evolved into something of a mini trade fair, featuring not only traditional trunk shows where makers meet clients to take orders and measurements, but also competitions, refreshments and champagne mingle, panel discussions and lectures – attracting enthusiasts and exhibitors from all over Europe, and from as far away as USA and Japan.

Andreas Weinås of Manolo.se in discussion with Hiro Yanagimachi, one of Japan's foremost bespoke makers

Andreas Weinås of Manolo.se in discussion with Hiro Yanagimachi, one of Japan's foremost bespoke makers

Hiro Yanagimachi in the process of fitting a pair of bespoke shoes

Hiro Yanagimachi in the process of fitting a pair of bespoke shoes

At Hiro Yanagimachi's table

At Hiro Yanagimachi's table

This year’s event was the third edition this far, and was successfully held at the Scandic Anglais hotel, located in central Stockholm. It was visited by approximately 900 people, who purchased or placed orders for 170 pairs of shoes for a total worth of €63.000.

Mr. Shoegazing himself: Jesper Ingevaldsson

Mr. Shoegazing himself: Jesper Ingevaldsson

Jesper Ingevaldsson and co-arranger Roland Olsson

Jesper Ingevaldsson and co-arranger Roland Olsson

Brands, makers, personalities and organizations present were Roberto Ugolini (Italy), Hiro Yanagimachi (Japan), Daniel Wegan of Gaziano & Girling (UK), Italigente (Sweden/Italy), Vass (Hungary), Meermin (Spain), Yanko (Spain) represented by Skolyx, Janne Melkersson of Melker Shoes (Sweden), Skomakeri Framåt (Sweden), Frank Clegg (USA), Oppermann (UK), Patrik Löf of Skoaktiebolaget (Sweden), Magic Mike Patina (Sweden), Brunngård (Sweden) and the Swedish Master Cobblers’ Association.

Roberto Ugolini bespoke samples

Roberto Ugolini bespoke samples

Superb Gaziano & Girling shoes and boots

Superb Gaziano & Girling shoes and boots

Patina creation in progress: MIchael Håkansson of Magic Mike Patina working his magic

Patina creation in progress: MIchael Håkansson of Magic Mike Patina working his magic

The event also hosted the 2016 Swedish Shoe Shine Championships, sponsored by Brunngård and Loake’s Swedish distributor, where four finalists were each given 20 minutes of time and a tan calf Loake Aldwych shoe to polish, using Collonil 1909 wax polish and their own method of choice.

Competitors from left to right: Tor Jonsson, Jacob Mattson, Anders Ericson and Michael Håkansson

Competitors from left to right: Tor Jonsson, Jacob Mattson, Anders Ericson and Michael Håkansson

Working up a great shine in only 20 minutes requires flawless technique and a lot of elbow grease

Working up a great shine in only 20 minutes requires flawless technique and a lot of elbow grease

The competition drew a big audience

The competition drew a big audience

Happy winner Anders Ericson with his prize: the winner got to keep his entry shoes

Happy winner Anders Ericson with his prize: the winner got to keep his entry shoes

Aleks Jovanovic of aleksjj.com with Eva Vass and Rezső Kuti of Vass Shoes, Budapest

Aleks Jovanovic of aleksjj.com with Eva Vass and Rezső Kuti of Vass Shoes, Budapest

Daniel Wegan of Gaziano & Girling (to the right) was present and also took part in the panel discussions

Daniel Wegan of Gaziano & Girling (to the right) was present and also took part in the panel discussions

Mallorcan maker Yanko, represented by Swedish distributor Skolyx

Mallorcan maker Yanko, represented by Swedish distributor Skolyx

Ian Clegg of Frank Clegg Leatherworks and Olof Nithenius

Ian Clegg of Frank Clegg Leatherworks and Olof Nithenius

Briefcases and leather goods by Frank Clegg, USA

Briefcases and leather goods by Frank Clegg, USA

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