Privacy Policy

1. Privacy in the World of Shoes
Your integrity and privacy is important to Us at the World of Shoes (“The World of Shoes”, “We” or “Us”). This privacy policy (the “Policy”) outlines how we use personal information about you and how we process such information, with the aim of offering a great shopping experience.

For the purpose of this Policy, The World of Shoes means The World of Shoes AB with corporate identity number 559044-7081, managing the website (“”).

We know that you care as much about integrity and privacy as much as we do, and this Policy applies to our interactions with you in which we collect Personal Information (information and data that may be attributable to you) at Because we gather certain types of information about our users, we want to be transparent with what information we process, how we process it, how that information is used and how you can monitor this. By visiting, using our services, purchasing products on, posting on any message feature or making other submissions to, you acknowledge that you accept the practices and policies outlined in the from time to time applicable Privacy Policy and our general Terms and Conditions. We recommend you to read this Policy every time you provide us with Personal Information to ensure that you accept the terms herein. If you do not accept this Policy, we recommend you to not provide us with Personal Information or use

2. The data we process and how we process it

The Personal Information we process includes information such as your name, billing address, e-mail and postal addresses, telephone numbers and information regarding your purchases and how you use

Personal Information may be collected online when you voluntarily register with us or update your existing profile with us, register for newsletters or emails, use our customer services, answer surveys, enter contests or other promotional opportunities, and when you post on any message feature or make other submissions to

3. Our purposes of processing

We use Personal Information with an aim to improve your experience of, to interact with you regarding our products and any special offers, to avoid errors and fraudulent behavior to affect you, to process your orders and monitor your transactions, shopping patterns, account activity, purchase history, and to fulfil with legal requirements. Your Personal Information may also enable us to provide you with personal offers, to help us suggest you specific products, and further develop and customize it to your best. We may also use Personal Information to conduct surveys for statistical purposes and product development purposes and achieve other purposes as may from time to time be compliant with applicable personal data regulation.

4. Your consent

We will collect, use or disclose your Personal Information transparently, with your consent and awareness, as outlined in this Policy, with the exemption of such processing required by law. We do not process Personal Information before registering at or completing a purchase. For information about our use of cookies and other non-identifiable information, please see section 8 below.

By giving the express consent through ticking the box when completing a purchase or registering at you consent to our processing of your Personal Information in accordance with this Policy.

You may change or withdraw your consent at any time. Within reasonable time, we will cease our processing of your Personal Data accordingly after we have informed you of the implications withdrawing the consent.

5. Limitations to our processing and our disclosures

We will not process or disclose your Personal Information for other purposes than it was collected for, except if we have your consent thereto or are required or permitted by law thereto.

In meeting our purposes for the processing of your Personal Information, we may disclose the information to third party processors, financial institutions or other service providers who support our business (such as management, logistics, financial, customer service or factoring providers).

6. No children may only be used by adults. We do not knowingly collect any Personal Information from children under the age of 18. Those under the age of 18 should not use or provide us with any Personal Information.

7. Accuracy, retention, accountability and security

Your Personal Information will be processed by us as accurately as reasonably possible considering the purposes for which it was collected. You have the right to request access to your Personal Information we store in order to review and request us to correct it, if applicable.

We will store your Personal Information for as long as necessary for the aforementioned purposes or as required by law, not longer.

Your Personal Information will be secured by appropriate organizational and technical safeguards, taking due consideration to the character of the information in question. We are responsible for Personal Information under our control, including Personal Information made accessible for third parties through our disclosures, as described above. We take strict contractual measures in relation to such third parties in order to ensure that the terms of this Policy is respected. Any Personal Information that you post on any message feature on falls outside our responsibility and the scope of this Policy.

8. Cookies etc.

A cookie is a small text file that is stored on, and, during subsequent visits, retrieved from the device you are accessing We use cookies to enhance and simplify your experience of, but our use of cookies does not involve processing of information that may be identifiable to you.

There are two types of cookies: permanent and temporary (session cookies). Permanent cookies are stored as a file on your computer or mobile device for no longer than 12 months. Session cookies are stored temporarily and disappear when you close your browser session.

You may remove cookies from your device using your browser settings. You may also choose to disable cookies, or to receive a notification each time a new cookie is sent to your device. Please note that if you choose to disable cookies, you may not be able fully access all parts of

9. External links

You may from time to time find links to other sites, which may or may not have privacy policies of their own. We assume no responsibility of such sites, and we recommend you to browse such sites with care.

10. Contact us!

For anything to do with this Policy, including questions, comments or withdrawing of consent, please contact us as follows.

The World of Shoes AB
Registered office:Pingstvagen 4B
Registered number: 559044-7081
VAT no: SE559044-708101
Registered in Göteborg, Sweden.

Contact Details: The World of Shoes AB
Phone: +46730238384