About The World of Shoes

With a passion for quality and the stories behind the world’s greatest shoes. With our Marketplace, Stories and Brands A-Z Directory, The World of Shoes aims to be the number one online reference for lovers of welted men’s shoes.

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Founded 1924 in Sweden
Based in Orrviken

In the year 1921 Emil Jonsson was appointed apprentice in the shoemaking trade. After three years of apprenticeship Emil opened a shop in Bygdea in the north of Sweden. Emil was famous for a special style of a Norwegian welted boot with a raised lake. Emil's son Melker took over the shop in 1944. Melker is the one in the family who without comparison have made most shoes and boots in the family. He worked many years in a shoe factory of which he for some time was the owner. Melker retired in 1988.

1976 was the year Jan-Erik, Melker's son, started his career in the trade. Jan-Erik, or Janne as he is usually called, was appointed apprentice and in the year 1981 when he made the qualifying piece of work. During the 80s he worked as an orthopaedic shoe technician, making shoes for the most complicated of feet. In the beginning of the 90s Janne left the orthopaedic shoe trade and carried along the family tradition in Bygdea and opened a shop there. As his grandfather he started up with making work boots and shoes. In 1994 the production was changed to traditional English styled bespoke shoes and riding boots. In 2003 Jan-Erik moved with his family to Hara in the north of Sweden. A new shop was set up and the family tradition continued.


Orrviken, Sweden



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