In 1945 Mr Lido Fortuna applies his father's teachings at the garage of his home in Montegranaro. a small town in centre of Italy. not far from the Adriatic coast.

The war had been just finished and Mr Lido was longing to make and create. Soon his garage became a small factory where producing shoes was a pleasure. The production increased and the brand name Lidfort appeared for the first time: it concerns the acronym LIDoFORTuna. Many started to wear Lidfort shoes, not only in the nearby areas but especially in the north of Italy and in the capital city Rome.

The factory used a peculiar selection of materials and leather, full grain and tanned with natural vegetable extracts. The shoes have a limited production and in this way the main manufacturings, that take place in the factory, are meticulously supervised.

In 2002 Mr Lido Fortuna died but his sons, together with highly professional staff, follow their master's footsteps: high quality materials, simplicity, classiness, passion and pinch of fancy and originality. Today the Lidfort shoes are sold and shown in windows of the best luxury shops all around the world. Behind every item you can find a 50-year-old manufacturing techniques but at the same time also the taste and the modern elegance that allow a constant success from the excellent and long standing customers.