Hiro Yanagimachi is one of the pioneers of the new wave of Japanese bespoke shoemakers. He started as an industrial designer, but left his job to work with his great passion: classic shoes.

He started his brand in 1999 after being trained as a shoe designer and shoemaker in England at the London College of Fashion and at legendary John Lobb Ltd. Back then, at the end of the last century, there were only a few Japanese bespoke shoemakers, who mostly lived and worked quite anonymously. Today there are well over 50 and the Japanese market is considered the most important in the world.

His workshop is located in the Sendagaya area of ​​Tokyo, where Mr. Yanagimachi and his staff do everything in-house. Along with him, there are seven employees. Everything is made by them from beginning to end. The house runs a MTO, a MTM and a bespoke service. As Yanagimachi is uncompromising about fit, the first order will always require an initial in-person meeting.