Cliff Roberts has a 30 year long history of making shoes, but did only in 2011 decide to start a one-man shop. As a unique trait, he makes bespoken shoes for a good price, with astonishing result. Making everything by hand on his own, without the use of any machines. He also explains his affordable prices with a wish in giving the 'working man' a possibility for a bespoken pair of shoes.

Even though he doesn't have a website, the word about him spreads by word of mouth, and the people wanting his services are constantly growing.