Awl & Sundry is a New York City custom shoe brand that allows members to design shoes that are hand-tailored to their own feet! Our mission is to democratise bespoke footwear.

Awl & Sundry is uniquely positioned between the extremes of exclusive bespoke shoes and careless mass production. We achieve this by enabling full personalisation on the member side and on-demand hand made construction on the manufacturing side.

Our innovative process enables us to offer superior custom quality at a price comparable to off the shelf brands. The key to our success lies within a select group of seasoned artisans who take meticulous care in creating every shoe, adhering to proven methods of handmade construction including the enduring goodyear welting method of sewing the uppers to the soles still used by the best shoemaking shops and considered the gold standard in ensuring a long life against the elements.